I made a point of not focusing on Xers v. Boomers in my book Slackonomics (for a humorous take on that angle, read X Saves the World by Jeff Gordinier). But at some point while I was researching various Gen X topics, I heard about Google Trends and decided to compare Generation X to Baby Boomers, and got an interesting result, which I just repeated and got essentially the same thing. The verdict? Slackonomics is going to Australia! The top three cities from where people search Generation X the most are Brisbane, Sydney and Melbourne.
Even more interesting, there are more searches for ‘Generation X’ than ‘Baby Boomer,’ yet there are many more articles about Boomers than Xers. Indeed, the number of articles about Xers is practically flat-lined. So apparently, there’s an interest here that is not being served by the media. Let’s hope Slackonomics fills that desire!