For five years I’ve lived on St. Marks Place (a street in the East Village famous enough to have its own Wikipedia page). I’ve taken many photos of random street life, and sifting through them, it’s clear that a lot of activity revolves around creative pursuits. Of course, this isn’t a surprise to anyone who lives here, but only recently have there been attempts to actually quantify the creative economy.
One fascinating look at how the creative economy works in New York is the book, The Warhol Economy, written by my friend and USC prof. Elizabeth Currid (which I also wrote about here).
More recently, the National Endowment for the Arts released an important study titled, “Artists in the Workforce, 1990-2005,” which Janet Babin reported on for Marketplace and quoted me ever so briefly (listen to the piece here). This time period coincides exactly with the the entrance of Generation X in the labor force, and is therefore a chronicle of the impact that Xer artists have had on the creative economy. It’s huge. Representing 1.4 percent of the labor force, artists represent a larger group than the legal profession (lawyers, judges and paralegals) and medical doctors (physicians, surgeons and dentists). Aggregate income is about $70 billion. Of 
course, this includes all generations of artists, but the median age of almost every category of artist profiled in the study falls within the demographics of Generation X.
The NEA study confirms what I write about anecdotally in Slackonomics: Compared to other workers, Gen X artists tend to be better educated (twice as likely to have college degrees) and are more entrepreneurial (3.5 times more likely to be self-employed). Despite the fact that artists are not as well compensated given their education levels compared to other professionals (about $6000 less), and are chronically underemployed, the number of Gen X artists has grown at the same rate as the total labor 
force. So clearly there’s a payoff that’s not measured in dollars.
Artists are also highly concentrated in urban areas, a fact that Currid not only documents but explains: artists are much more likely to live and work in close proximity to each other because social interaction is necessary to develop ideas, make contacts and bring creative products to the market.
As the report points out, “There is no way to understand the new American economy without recognizing the role of its two million creative workers.”
Photos, top left to right: a film being made on St. Marks, a trumpet player in the Howl Parade, and a writer typing on an old-fashioned typewriter on the sidewalk at night; from top to bottom: dancers in the Howl Parade, a painter at the Fringe Festival, and a photographer doing a fashion shoot (click to enlarge any of the pics).
I made a point of not focusing on Xers v. Boomers in my book Slackonomics (for a humorous take on that angle, read X Saves the World by Jeff Gordinier). But at some point while I was researching various Gen X topics, I heard about Google Trends and decided to compare Generation X to Baby Boomers, and got an interesting result, which I just repeated and got essentially the same thing. The verdict? Slackonomics is going to Australia! The top three cities from where people search Generation X the most are Brisbane, Sydney and Melbourne.
Even more interesting, there are more searches for ‘Generation X’ than ‘Baby Boomer,’ yet there are many more articles about Boomers than Xers. Indeed, the number of articles about Xers is practically flat-lined. So apparently, there’s an interest here that is not being served by the media. Let’s hope Slackonomics fills that desire!
The New Museum of Contemporary Art on the Bowery seems to be all about Gen X art and artists. Most exhibits I’ve seen since the awesome and universally praised building opened in Sept. features artists in the 30 to 40-ish range, and some of the exhibits address Gen X culture explicitly. I saw Double Album last weekend, an exhibit of work by two artists, one from Mexico City (Daniel Guzman, born 1964) and the other, Steven Shearer, from Vancouver, BC (1968). Both artists address boyish adolescence, teen idols and classic rock of the 1970s. One of the fun
nier pieces by Shearer is a collage of Leif Garrett pictures from his teen-idol years (his current mug shots related to a drug abuse problem wouldn’t make for nearly as interesting a collage). I had to admit to my partner’s young teenage daughters that Garrett was indeed a heartthrob when I was their age. I had forgotten how big androgyny was then. I suppose to young teens, the sexually ambiguous look is less scary when you’re feeling anxious about such things. Alas, the exhibit itself has about as much impact as a Leif Garrett disco song (watch a video of Garrett performing “I was made for dancing” in which he doesn’t dance at all!). The Times review pretty well sums it up:
“Oh, grow up!” would be a reasonable response to “Double Album: Daniel Guzmán and Steven Shearer,” an intermittently interesting but ultimately disappointing exhibition at the New Museum. Organized by Richard Flood, the museum’s chief curator, it introduces two artists in their 40s who … seem mired in creative adolescence themselves.
While I’m all for never really growing up, at some point the art itself needs to mature and ripen if it’s going to have any relevance beyond a VH1 “I love the ’70s” kind of show.
I’m really starting to think that Generation X — as a term — is making a comeback. Not only are “Anxious Xers” supposedly going to be the new “soccer mom’s” of the 2008 election, the term is popping up in the oddest places. Take for instance, a New York Times web item about a newly redesigned version of an abstract 1972 subway map. According to the Times,
With its 45- and 90-degree angles and one color per subway line, the 1972 subway map by Massimo Vignelli was divorced from the cityscape, devoid of street or neighborhood names. … Mr. Vignelli’s new map incorporates a Generation X lifetime of changes, particularly to Lower Manhattan …
Any number of adjectives could describe a “lifetime of changes,” and I have never seen the term “Generation X” used in this way. It’s about time this term lost its self-loathing connotation.