Slackonomics: Generation X in the Age of Creative Destruction

In researching my post about cubicles (see below), I came across a piece published by BusinessWeek titled Ten Reasons Gen Xers Are Unhappy at Work. It’s written by Tammy Erickson who is writing a book about the Gen X corporate experience and our “career options.” You see, she is “worried” about Generation X and corporations — more so about corporations than Xers because now they need us (!) to fill the leadership vacuum that is about to open up. But guess what? We’re not so keen on leading Corporate America. This is of course no surprise (especially to anyone who has read my book Slackonomics), given the current state of Corporate America, which has not exactly been the best place to work since Gen X began entering the workforce, as Erickson’s Top Ten Reasons indicate:

1. X’ers’ corporate careers got off to a slow start;

2. When you were teens, X’ers witnessed adults in your lives being laid off from large corporations;

3. Most corporate career paths “narrow” at the top;

4. Just your luck—the economy was slow when you entered the workforce

I could go on, but let’s just say I cover 8 of her 10 reasons in my book Slackonomics. And since she is a “McKinsey-award winning” writer and author of “four Harvard Business Review articles,” Slackonomics is probably more fun to read. Just a guess.

Just as the heart of Generation X is turning 40 years old, guess what else just celebrated its 40th birthday? The office cubicle! Or as Douglas Coupland coined the term, “veal fattening pens.” The cubicle was designed by the late Robert Propst at the furniture design company Herman Miller, which launched it as the “Action Office” in July 1968.

Of course, the office cubicle has inspired an entire genre of humor, from Dilbert to Office Space.

But leave it to a Gen Xer to bring a contemporary design sensibility to the cubicle, as Fred Dust of IDEO did back in 2001. Scott Adams, creator of Dilbert, approached IDEO, a San Francisco-based design firm, to rethink the cubicle. The result sounds very Gen X and already a little dated! As the press release of the time states:

The result is a modular cubicle that allows each worker to select the components from a “kit of parts” and create a space based on his or her tastes and lifestyle. Practical considerations include modules for seats, computers, displays, and lights; more whimsical modules provide a hammock, an aquarium, and a hamster wheel.

Interestingly, Herman Miller just came out with a new line of “office” furniture that is designed for the home office — which is precisely where a lot of us are working these days, as I point out in my book Slackonomics.

I haven’t seen the movie yet, but I love the concept of a slacker superhero. MaryAnn over at flick filosopher (who I interviewed for my book Slackonomics) loved the idea, too (”He’s cranky. He drinks too much. He’s not particularly sensitive to the needs of anyone but himself.”), but she didn’t think it was true to itself all the way through. She still recommends it, though:

“So here’s the thing: Can you tolerate a Great Idea that doesn’t entirely pull itself off in the execution? Can you forgive a movie for starting off awesome and ending not quite so awesomely? I’ve decided that I can.”

Read the whole review here.

So I’m in LA doing book promotional stuff when I have a very LA moment. At the local coffee place in West Hollywood, suddenly there’s a buzz about a celebrity in our midst, which turns out to be Samantha’s humping dog from Sex in the City. So I stop to pet the dog and snap a photo so I can tell people about my little celebrity encounter, but later decide to google the dog. Now I think this is more of an LA moment that I first bargained for; Gidget the Dog is, according to one blog, a New York doggie actress, and of the various photos of Gidget on the internet, they don’t look so much like the dog at Marco’s cafe! Was I suckered about the celebrity status of this dog?! You decide.

UPDATE! I have official confirmation that this is indeed Gidget from her owner/manager, Mary, who was in LA on a biz trip (that’s her feet in the photo, with the identifying dolphin tattoo). She counts this as Gidget’s first paparazzi moment! See the link here for Gidget’s diary, and comments below.

Just as technology was supposed to create the paperless office and render “place” meaningless, it is also widely assumed to have increased mobility. In his latest book, Who’s Your City, Richard Florida writes about technology and mobility in chapter five, “The Mobile and the Rooted.” While citing stats about how much people move, he doesn’t compare them to another era. I know lots of people like to pick fights with Florida, who I mostly agree with, but on this point, I beg to differ. The potential for increased mobility is certainly there, but isn’t borne out by the facts. As I point out in Slackonomics:

People are less likely to move today than at any point since the Census Bureau started gathering mobility stats in 1948. In 2004 only 19 percent of all movers, or 3 percent of U.S. residents, moved to another state. Most moved within the same county. As would be expected, most movers are people in their twenties. And although highly edcuated people tend to move more, they aren’t more likely to do so now than in the past.

The above is according to Alison Stein Wellner in a Reason magazine article titled, “The Mobility Myth,” (April 2006).

It’s interesting that one of Florida’s former students, Elizabeth Currid, might provide a clue as to why mobility has not increased and has even slightly decreased. As more people earn a living via the creative economy — art, music, media, technology, etc. — the more reliant they become on locational networks. As she writes in her book, The Warhol Economy:

Creativity would not exist as successfully or efficiently without its social world. The social is not the by-product–it is the decisive mechanism by which cultural products and cultural producers are generated, evaluated and sent to the market.

As Currid’s research shows, people working in arts, music, fashion, design, and media are far more likely to live and work in close proximity to each other than people in finance, medicine, law and other “golf course” professions. Why? Because they need to exchange ideas through random interactions, and market their work in social settings in order to be successful. Once you’re enmeshed in that network, to pull up stakes is to suffer a major professional setback.

Of course, Florida’s overall point — that where you live has a huge impact on your career — is valid. As someone who grew up in Cleveland and spent a good portion of my early career there, I can certainly attest to that. Had I not moved to New York in 2002, I would not have become a regular contributor to The New York Times, or written for most every other publication that’s published my work. And this book would surely not exist.

On the other hand, I probably wouldn’t have had to forgo health insurance for almost five years (because there’s really no such thing as “freelancing” in Cleveland), or spent half my income (and sometimes more) on rent. I only moved once, and because it was so difficult to start over, I won’t be doing it again for a very long time, if ever. What’s more, I know few other people who make major moves when I did — in my mid-thirties, after having invested a lot of professional energy in one place that did not translate to another. I took my skills with me, of course, but that was little consolation in New York City, where I knew virtually no one and where NOBODY cared about my Cleveland work at all.

So yes, mobility is surely easier in theory, but in reality, it’s still very, very difficult. The age of corporate transfers are over. To relocate means recreating a network of people, and that takes a huge amount of time and energy. That is one of the main points of Slackonomics about how life has changed for Generation X. Read the intro for yourself by clicking here.